With most things in my life, I have been a late starter -the exception was reading- and I am certainly a later-comer to digital, social media, and e-pubs. I have only owned a Kindle for 12 months, and have been tweeting and blogging for a little over 24. Late to the party though I may be, I am making up for it now! It’s not that I don’t have a life, or that I have loads of free time, but rather I have seen the benefits, and potential benefits of being ‘connected’.
In my short time on Twitter I have connected with like-minded people about writing, gardening, organics and the natural world. I have signed petitions and joined campaigns. I have had lots of questions answered, and found out lots of information, particularly about gardening.
Up until a couple of weeks ago I had never heard of a ‘virtual book tour’. The lovely Emma Cooper posted an invitation on Twitter for people to host her, on her virtual reality book tour of the UK, and my interest was piqued immediately. For people that don’t know Emma, she is a freelance writer, photographer, blogger, podcaster, master composter and very keen gardener. She is the author of three gardening titles already, and the aforementioned tour is set to show case her fourth book, ‘Jade Pearls and Alien Eyeballs’. What intrigues me about this approach to marketing a publication is that the virtual reality translates into something tangible: in this case a fascinating read, from someone who is passionate about sharing their knowledge, and encouraging other people to grow food and experiment.
A virtual book tour is a fabulous way of reaching an audience with a shared interest, without humping a ton of books around the country, and creating a massive carbon-footprint in the process. There is no doubt that people like book signings from commercially successful authors, but this is a far remove from the quiet, steady plod of relatively unknown authors who must graft continually to make a trickle of income from their writing. Perhaps this tour will be a new model for independent authors; I hope so.
So, the important information: Emma will be featuring as a guest blogger on April 15th from 10 am onwards, when you lucky readers will be treated to her expert knowledge on an exciting topic from her latest work. No spoilers here though!
Although behind the curve as usual – Emma is my first guest blogger- I’m right on the case with the virtual book tour, so watch this space, and don’t forget to flag the date in your diary. Emma welcomes comments, and I’m sure she would be happy to respond to any questions.